The Gender Divide in Real Estate For decades, real estate in Nigeria has been perceived as a male-dominated industry, where women were largely absent from leadership roles or frontline sales. But over the last ten years, a quiet revolution has been taking place — led in part by the innovative, inclusive business model of PWAN.
PWAN has created a platform where women are not just participants, but leaders — breaking the glass ceiling, earning substantial income, and redefining what success looks like in real estate.
This article highlights how PWAN is empowering women, challenges the gender stereotypes in the industry, and offers proof that with the right system, women thrive in real estate.
Understanding PWAN: A Quick Overview
PWAN is a real estate organization operating as a marketing, sales, and development firm. What Makes PWAN unique is her network marketing model (PBO+) to recruit and empower thousands of independent consultants.
From property sales to training programs, events, and leadership opportunities, PWAN is structured to give every participant — regardless of gender — an equal shot at financial independence.
The Role of Women in PWAN
When PWAN began recruiting independent consultants, a surprising demographic showed up in droves: women from diverse backgrounds. These included:
Stay-at-home mothers
Recent graduates
Career switchers from banking, education, and healthcare
Retired professionals
Widows seeking financial stability
Today, 61% of PWAN Max consultants are women, with many earning 6- to 7-figures in commissions.
Success Stories: Women Who Rose Through the Ranks
1. Boluwaji Anthonia – From Unemployed to MD
Anthonia joined PWAN Max with zero experience in real estate. Within two years, she had closed over ₦100 million in land sales and now trains hundreds of new consultants.
“PWAN gave me more than a job. It gave me a voice, a platform, and freedom.”
2. Mrs. Chinwe Ogbuka – Balancing Motherhood and Business
A full-time mother of two, Chinwe began part-time and now leads a team of 120 consultants.
“I used to depend on my salary. Now, I pay school fees, travel abroad, and still spend time with my kids.”
Breaking the Bias: Why PWAN Max Works for Women
1. Flexible Work Structure
Women can work from home, on their phones, or from their neighborhoods — allowing them to balance domestic responsibilities.
2. Low Barrier to Entry
PWAN doesn’t require expensive certifications or real estate licenses to get started — just training, passion, and drive.
3. Mentorship & Community Support
Senior consultants actively mentor newcomers. The community-driven approach builds confidence and trust — especially important for women entering a new industry.
4. No Gender Pay Gap
Commissions are based on performance — not gender. If a woman closes a ₦10 million deal, she earns the exact same commission as a man.
Training Programs Tailored to Female Empowerment
PWAN offers weekly training and monthly master-classes, some of which are specifically designed for women:
- Time management for mothers
- Confidence-building and public speaking
- Personal branding for female professionals
- Financial literacy for long-term wealth building
These initiatives equip women with the tools to grow both professionally and personally.
Why This Matters for Nigeria?
The empowerment of women in real estate is not just a PWAN success story — it’s a national economic driver.
Benefits include:
- Reduced dependency on male breadwinners
- More women-owned assets (land and property)
- Enhanced household income and better education for children
- Reduced poverty among single mothers and widows
In a country where over 60% of the poor are women, such empowerment is revolutionary.
- Challenging Gender Norms in Real Estate
- Traditionally, Nigerian real estate was dominated by men due to:
- Cultural limitations on women’s mobility
- Fear of harassment in field marketing
- Gender bias in hiring and promotion
- Financial constraints limiting women’s capital investment
PWAN Max shatters these barriers by offering:
- Equal opportunity
- Remote selling options
- Commission-only earning model (no upfront capital required)
- Mentorship and safety protocols for female agents in the field
Leadership Representation: Women at the Top
PWAN is not only training female consultants — it is promoting them into leadership roles.
As of 2024:
- Over 40% of regional directors are women
- Several female leaders sit on the board of directors
- Annual awards (e.g., “Queen of PWAN”) celebrate women’s achievements
- These recognitions inspire younger women and dismantle stereotypes.
The Economic Power of Female-Led Real Estate Sales
Let’s look at the numbers:
- A single female consultant can close ₦30 million worth of land sales in a quarter
- At a 10% commission, she earns ₦3 million
- Some top performers generate over ₦15 million/year, rivaling executive-level salaries
- Multiply that across thousands of women — and PWAN Max is quietly driving a gender-equal economic revolution.
Client Testimonials: Why Women Sell Better
- Interestingly, many clients prefer buying from female consultants, saying they:
- Explain better
- Follow up more consistently
- Have better interpersonal skills
- Offer emotional intelligence in negotiations
PWAN Max is capitalizing on this strength by encouraging women to lead estate tours, exhibitions, and client support.
Overcoming Challenges: The Journey Is Not Without Struggles
Despite the progress, women in real estate still face:
- Skepticism from male clients
- Balancing family with demanding work
- Fear of crime or harassment on site visits
- PWAN Max addresses this through:
- Secure tour protocols
- Partnered transport options for women
- Community support systems
- Collaborations and Future Plans
PWAN Max plans to collaborate with:
- Women empowerment NGOs
- Female-focused microfinance banks
- Government ministries for gender equality
- The goal is to scale up training, create housing funds for female consultants, and push for legal reforms that protect female property owners.
Conclusion: Real Estate as a Tool for Gender Equity
In the fight for gender equality, real estate remains one of the most powerful tools — and PWAN Max is using it with skill, strategy, and soul.
By enabling women to earn, lead, and own, the company is not only closing the gender gap, but rewriting the story of African women in business.
If Nigeria is serious about economic progress, then supporting models like PWAN Max isn’t optional — it’s essential.
Credit: By PWANMAX Media